


In another, AI Biden says the reason he has yet to visit the site of the East Palestine, Ohio, train derailment is because he got lost on the island from Lost. In one, an AI version of President Joe Biden informs his fellow Americans that, after watching the 2011 Cameron Crowe flop, We Bought a Zoo, he, Biden, also bought a zoo.

He told me how he had been busy making other-in his words-“stupid” clips. On the morning of our meeting, he shuffled into a TriBeCa coffee shop in a tattered sweater with an upside-down Bart Simpson stitched on the front. Silberberg is in his late 20s and works in television in New York City. Would bad actors soon follow his lead? Did he care? Was it his responsibility to care? Though he didn’t engineer the product, he had already seemed to master it in a way few others had. I asked Silberberg if we could sit down in person to talk about the implications of his viral joke. When does storytelling cross over into disinformation or propaganda? The word storytelling is doing a lot of work in that sentence. “Eleven brings the most compelling, rich and lifelike voices to creators and publishers seeking the ultimate tools for storytelling,” the firm’s website boasts. Last week, I reached out to Zach Silberberg, who created the clip using an online tool from the Silicon Valley start-up ElevenLabs. “Shapiro,” for his part, is there with rapid-fire responses and his trademark scoff. “Rogan” has real-world Joe Rogan’s familiar inflection, his half-stoned curiosity. The voices in that clip, while not perfect replicants of their subjects, are deeply convincing in an uncanny-valley sort of way. I haven’t stopped thinking about how right he is. I let out a belly laugh, then promptly texted it to several other people-including a guy who once sheepishly told me that he regularly listens to The Joe Rogan Experience. What constitutes “getting Ratatouille’d” in the first place? Do the rat’s powers extend beyond the kitchen?Ī friend recently sent me the audio of this mind-numbing exchange. It sounds like Joe Rogan and Ben Shapiro, two of podcasting’s biggest, most recognizable voices, bantering over the potential real-world execution of the Pixar movie’s premise. “You know, making me cook delicious meals.”

“Like, have a little guy up there,” the first voice replies. “Ratatouille’d?” asks another recognizable voice. “I just think I would love to get Ratatouille’d,” a familiar-sounding voice begins. I s the clip stupid or terrifying? I can’t decide.
